Looking to boost your spa’s retail sales this year?  Below are some great ideas to get your customers buzzed about your products!

Endulge Spa Retail

Educate your best salespeople – your technicians!  Your aestheticians and therapists will have the most interaction with your clients, so keep them updated with knowledge about the products you carry so they can make proper reccomendations.  Many companies offer ongoing education and lunch presentations about their products.  Contact your local reps and vendors to see what they can do to help keep you up-to-date!

Bliss57 Retail

Light it up!  Great lighting in your retail area is truly important.  Keep this area bright and highlighted so that your customers will be naturally drawn to your retail area.  Add spot lights to highlight specific products, and even in-cabinet lighting to really make your products stand out.

Spa Magnolia British Columbia, Canada

Keep your displays neat & updated.  If you have regular clients coming in for treatments once a month, you want to have your displays refreshed each time they stop in.  Switch up which products you feature each month, rotate where your brands are placed, and keep it fresh by updating your signage regularly.  Have your staff pull products on the shelves forward and straighten throughout the day to keep it neat and organized.  Don’t be afraid to mix and match your products to create interesting, eye catching displays!

Spa Botany

Offer samples to your clients.  Talk to the representatives of the brands you carry to see if they offer any free samples for you to hand out.  Your customers will be more likely to come back and buy some more if they have the chance to try the product and fall in love with it!

Blissful MedSpa

Don’t overcrowd your displays.  In retail, less is more.  Creating a visually clean and uncluttered look will keep your retail area looking fresh.  Have too much stock for your shelves?  Find a place to store it until you need it!  Remember – uncluttered does not equal boring!  Create dynamic merchandise displays by pairing items with a shared theme.  For example, group items of similar shape, with a common color, or even with a similar texture or graphics.

 

H2T Retail

Make your retail area a reflection of your brand.  This is especially important if you are marketing your own brand of products.  By creating a retail environment that encompasses your company’s look and feel, your retail will instantly become a focal point in your business.

 

Feel free to share your tips and ideas!  We love to hear from our readers!

Take retail sales to a new level this year!  Your spa interior will play a strong roll in this endeavor.  Start with an objective walk through your retail.  Does your environment effectively communicate your brand?  A consumer’s perspective will give you the necessary insight to initiate change that leads to increased retail sales.

If your shelves are too sparse fill them in with organics, baskets, decorative vases or shelf-talkers to compliment the product.  If your shelves are too cluttered, neatly organize products so that they are visually appealing according to color, size, and type.

Benefit from display tables with tiered levels and seasonal foliage that encourage shopping, browsing and buying.  Add well-lit window displays that effectively communicate with anyone passing by.

Wall units take on a new life when a retail graphic is placed above it.  A retail graphic visually organizes the display, communicates your brand and draws immediate attention to the products.

Diffuse a subtle fragrance into your retail space.  The sense of smell is very powerful and major retailers have recognized this for years.  A familiar, comfortable scent that compliments your products and your interior can be a useful tool for enticing sales.

For great return on little investment, paint a wall!  Choose a feel-good color that compliments your products.

Nourish Retail Experience

Love the signage and graphics.  Minimalist displays effectively merchandise the luxury products.

Christopher Charles Retail Environment

We love the retail pods, a great way to introduce product testing with mirrors & graphics into the retail.  The soft warm colors compliment the products.  Back lit retail displays add interest and entice shoppers.

FaceLogic Retail Display

This a great example of a well stocked and organized retail display.  Approachable and attractive.

H2T Retail Environment

Round hanging signage and graphics are so cool!  Bold colors and signage organizes the products.

The Red Cottage Retail Environment

Sculpted Fleur Di Les retail panel in sky blue is gorgeous and unique drawing attention to the products.  This retail system is flexible and makes it easy to have neatly organized retail.

Blissful Med Spa Retail Environment

Captivating, this retail display is back-lit. The wall color compliments the products and their brand emphasizing the specialty retail products.

 

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