Educate your best salespeople – your technicians! Your aestheticians and therapists will have the most interaction with your clients, so keep them updated with knowledge about the products you carry so they can make proper reccomendations. Many companies offer ongoing education and lunch presentations about their products. Contact your local reps and vendors to see what they can do to help keep you up-to-date!
Light it up! Great lighting in your retail area is truly important. Keep this area bright and highlighted so that your customers will be naturally drawn to your retail area. Add spot lights to highlight specific products, and even in-cabinet lighting to really make your products stand out.
Keep your displays neat & updated. If you have regular clients coming in for treatments once a month, you want to have your displays refreshed each time they stop in. Switch up which products you feature each month, rotate where your brands are placed, and keep it fresh by updating your signage regularly. Have your staff pull products on the shelves forward and straighten throughout the day to keep it neat and organized. Don’t be afraid to mix and match your products to create interesting, eye catching displays!
Offer samples to your clients. Talk to the representatives of the brands you carry to see if they offer any free samples for you to hand out. Your customers will be more likely to come back and buy some more if they have the chance to try the product and fall in love with it!
Don’t overcrowd your displays. In retail, less is more. Creating a visually clean and uncluttered look will keep your retail area looking fresh. Have too much stock for your shelves? Find a place to store it until you need it! Remember – uncluttered does not equal boring! Create dynamic merchandise displays by pairing items with a shared theme. For example, group items of similar shape, with a common color, or even with a similar texture or graphics.
Make your retail area a reflection of your brand. This is especially important if you are marketing your own brand of products. By creating a retail environment that encompasses your company’s look and feel, your retail will instantly become a focal point in your business.
Feel free to share your tips and ideas! We love to hear from our readers!